Promoting friendship, cultural understanding and societal development in Uruguay and Minnesota for more than 40 years. www.minnesotauruguaypartners.org
Monday, December 12, 2016
Uruguayan commercial made in Minnesota wins prestigious award
Movistar, a multinational mobile phone company, has been presented with Uruguay's highest award for excellence in advertising. The Campana del Oro was presented to Movistar at a ceremony held on Nov. 15 in Montevideo, Uruguay.
The "Lost in Montevideo" commercial was the major advertising campaign of the year for the company, which serves 22 million customers in Spain and South America.
The three-minute commercial chronicled the adventures of a young man from rural Uruguay who sets out to visit the big city of Montevideo, Uruguay, but unexpectedly ends up in Montevideo, Minnesota.
Read more here with news in English, and here's the original commercial in Spanish.
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