Museum Branding Workshops Draw Top Art Community Leaders Together

Lyndel King, a past board director of Minnesota-Uruguay Partners and the curator of the Weisman Art Museum in Minneapolis, returned last week from a Partners trip to Uruguay to share best practices in museum branding.

Lyndel and her co-leader for the seminars, Yamamoto Moss ad agency head Shelly Regan, worked with scores of art community professionals in Uruguay over 10 days under a Partners of the Americas travel grant.

They were hosted with extraordinary warmth and generosity by Marta Aronja, the highly regarded Uruguayan architect who is a board director of our counterpart chapter in Montevideo, along with many others in Uruguay's outstanding arts and culture community.

Welcome back Lyndel and thank you all!